This is part of the ad campaign I worked on as a junior designer with design agency Walton Isaacson in Chicago.

Using Knob Creek's strong brand aesthetic of juxtaposed type, bold block type, and handwritten excerpts, I created point-of-sale packaging, display graphics, as well as truck wraps, tasting and special event collateral.

Knob Creek® Bourbon’s unprecedented quality and rich heritage moved us to develop the “Big, Full Flavor” campaign. In a nod to the distillery’s legendary founder, Booker Noe, the campaign emphasized his confidence in Knob Creek’s superior quality by calling attention to his generous return policy — “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion, and we’ll drink it for you.”